AAC Rebrands as American Conference to Fuel Growth in College Landscape

College Football: AAC Rebrands as American Conference to Fuel Growth in College Landscape

Published Jul 5jl login register. 21, 2025 6:02 p.m. swerte99 vip login ET

The American Athletic Conference is transforming its identity by rebranding as the American Conference jl slots. bs.88 club This initiative is part of a comprehensive effort aimed at driving growth and enhancing its stature in the rapidly evolving landscape of college sports.

On Monday, the 15-member football conference unveiled a new slogan — “Built To Rise” — along with its new mascot, Soar the Eagle. Both elements will feature prominently in promotions and public service announcements broadcast during games involving its teams.

By adopting a new name, the conference aims to eliminate confusion caused by its previous abbreviation “AAC,” which was often mistaken for the ACC, or Atlantic Coast Conference, belonging to the Power 4. Moving forward, it seeks to be recognized simply as the “American Conference” or “American.”

Tim Pernetti, the American’s commissioner, has taken a proactive approach to position the conference amid the name, image, and likeness (NIL) developments. Earlier this year, he announced that all member institutions, except for Army and Navy, must share a minimum of $10 million in revenue over the next three seasons. This makes the American the first league to set such a baseline requirement.

Under the new NIL rules, schools can now share up to $20.5 million in revenue during the 2025-26 season. “This modernization is rooted in who we are and where we’re headed,” Pernetti stated. “It prioritizes clarity, momentum, and the competitive advantage driving every part of our conference forward 8k8.com online casino.”

The current state of Group of 5 conferences, including the American, is challenging, with teams being targets amid ongoing realignment efforts. Since 2023, the American has seen the departure of Cincinnati, UCF, and SMU, while welcoming seven new members: Charlotte, FAU, North Texas, Rice, UAB, UTSA, and Army (for football). The conference now houses 15 teams in total. Last season, both Army and Tulane were close competitors for a spot in the College Football Playoff race.

Reporting by The Associated Press.

What are your thoughts on the American Conference’s rebranding efforts?